{"title":"New Season","description":null,"products":[{"product_id":"emma-fedora","title":"Emma Wash \u0026 Wear Fedora - Wheat","description":"\u003cp\u003eThe Emma Fedora is a lightweight wash-and-wear style with a relaxed wide brim and waxed cord trim. 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Lightweight, travel-friendly and finished with ComfyFit adjustment for a secure, comfortable fit. Available in two colourways.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexibraid®\u003c\/li\u003e\n\u003cli\u003eUPF50+ materials, crushable, washable\u003c\/li\u003e\n\u003cli\u003eTravel friendly\u003c\/li\u003e\n\u003cli\u003eBrim: 7cm \u003c\/li\u003e\n\u003cli\u003eCrown: 10cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal, wind-resistant, Comfy-Fit size adjuster\u003c\/li\u003e\n\u003cli\u003eSizes M\/L (58 cm), L\/XL (60 cm) Fully Adjustable\u003c\/li\u003e\n\u003cli\u003eColours: Black Combo, Brown Combo\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Evoke Headwear","offers":[{"title":"EV660A \/ Black Combo \/ M\/L (58cm) Adjustable","offer_id":50455347396801,"sku":"8845","price":65.0,"currency_code":"AUD","in_stock":true},{"title":"EV660A \/ Black Combo \/ L\/XL (60cm) Adjustable","offer_id":50455347429569,"sku":"8846","price":65.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0517\/6924\/5889\/files\/EV660A_Ainsley_Black_1.jpg?v=1785733373"},{"product_id":"ainsley-fedora-1","title":"Ainsley Flexibraid® Fedora Brown Combo","description":"\u003cp\u003eAn Australian Made UPF50+ Flexibraid® fedora with a classic silhouette and refined contrast band. Lightweight, travel-friendly and finished with ComfyFit adjustment for a secure, comfortable fit. 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Designed with UPF50+ sun protection and ComfyFit adjustment, it offers a secure, comfortable fit for easy everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUPF50+\u003c\/li\u003e\n\u003cli\u003eTravel friendly\u003c\/li\u003e\n\u003cli\u003eBrim: 7cm \u003c\/li\u003e\n\u003cli\u003eCrown: 10cm \u003c\/li\u003e\n\u003cli\u003eColours: Mixed Black, Light Brown, Wheat, Light Blue, Niagara, Navy\u003c\/li\u003e\n\u003cli\u003eComfy-Fit size adjuster\u003c\/li\u003e\n\u003cli\u003eSize M\/L (58cm)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Evoke Headwear","offers":[{"title":"EV690 \/ Niagara \/ M\/L (58cm) Adjustable","offer_id":50458554695873,"sku":"8834","price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0517\/6924\/5889\/files\/EV690NiagaraEMMAModel_2.jpg?v=1785816005"},{"product_id":"arden-fedora-2","title":"Arden Flexibraid® Fedora Cinnamon","description":"\u003cp\u003eAn Australian Made wide-brim Flexibraid® hat designed for reliable sun protection and everyday comfort. 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